Overseas market development
Japan’s value. Global demand.
Through KOL (influencer) marketing,
we turn awareness and interest into export and inbound opportunities.
Products, places, experiences
KOLs & marketing
Exports & inbound tourism
MAKALIInbound
Inbound demand for places & experiences
Bring local appeal to overseas audiences with KOLs,
then connect interest with visits and ongoing initiatives.
Our tour-sales partnership model is in development.
Travel companies are expected to handle travel contracts, payments and operation.
01 / OUR APPROACH
Get noticed.
Create reasons to be chosen.
We create connections that fit each product and place,
then use the response to build lasting demand.
Find the value
Product insight & market research
Build interest & purchases
Learn from the response
Views, purchases & audience profiles
Sales channels & exports
Visits & new initiatives
Move beyond a one-off campaign to new buyers and ongoing development.
making connections.
TikTok
Instagram
FacebookSelected for the country, product and creator
Potential channels for awareness, content and livestream campaigns. These do not indicate official partnerships or live sales on every platform.
02 / MAKALI EXPORT
Overseas sales channels & exports
Routes to market
- 01
Develop overseas channels
Proposals to buyers and distributors
- 02
Trade & export arrangements
Trade terms, orders and exports
- 03
Follow-up & ongoing trade
Turn sales insights into the next opportunity
KOL marketing, live commerce and cross-border e-commerce are some of the tools for developing exports. We may also begin with buyer proposals. E-commerce is considered according to product awareness and sales, while logistics are coordinated with partners.
03 / MAKALI INBOUND
Turn “I want to go”
into inbound demand.
KOL marketing builds awareness and interest in a place. We expand routes to market and visitor information, refining plans, seasons and target countries as we go.
Explore MAKALI Inbound- 01KOL marketing
Build awareness & interest
- 02Bookings & visits
Connect people with experiences
- 03Refine the plan
Explore new markets & seasons
MAKALI: creator coordination, planning partnerships and promotion
Travel company: contracts, payments and tour operation (proposed)
04 / HOW WE WORK
From the first conversation
to your next move.
We shape the approach around your products or destination.
We do not simply apply a ready-made campaign.
- 01
Consult & understand
Share products, challenges and goals
- 02
Market & planning
Choose markets and points of contact
- 03
Coordinate & deliver
Agree conditions and put plans into action
- 04
Review & improve
Turn responses into the next proposal
- 05
Expand & continue
Develop channels and initiatives
Timing and activities are tailored to each project. This is a general process, not a guarantee of deadlines or results.
05 / BLOG
From our work.
For your next market.
Projects, lessons from the field and insights into overseas growth,
all in one blog.
06 / ABOUT MAKALI
PURPOSE
A world of opportunity.
For ambitious Japanese businesses.
Meet the company & team 
Connecting Japan’s value with global demand.
A future where Japan’s ambition
moves global markets.
We find value in Japan’s small and medium-sized businesses and connect it with the world.
Beyond one-off promotion, we develop pathways to lasting demand.
07 / LET’S TALK
Let’s build
your next market.
Take your products overseas. Bring more visitors to your destination.
Start by telling us where you are now and where you want to go.