KOL-led marketing
Build awareness. Encourage purchases.
Choose creators and channels suited to the product,
using social media, livestreams and cross-border e-commerce.
TikTok
Instagram
FacebookMAKALI
MAKALI Export
Open new channels.
Build lasting exports.
Through KOL (influencer) marketing and buyer development,
we help manufacturers and brands reach overseas markets.
Who we work withManufacturers and brands seeking overseas growth
01 / MARKETING & DISTRIBUTION
Two approaches.
More routes to market.
Build awareness and encourage purchases through KOL marketing.
Combine this with buyer and distributor proposals to develop exports.
TikTokInstagramFacebook
Buyer & distributor development
Reach more overseas buyers.
Communicate product strengths and trade terms
to develop discussions and transactions with overseas buyers.
Proposals to overseas buyers, import wholesalers and distributorsCombine the right tools to develop exports.
From the first dealto lasting overseas channels.
Refine the proposalLearn from awareness and purchase responses- Move talks forwardAlign price, order quantities and terms
Export & repeat tradeFrom arrangements to the next proposal
Livestreams and cross-border e-commerce are some of the tools available for export and channel development. We select an approach for each product and market, which may begin with direct buyer proposals. E-commerce is considered in light of product awareness and sales. Platform marks indicate potential channels, not official partnerships or sales availability on every platform.
02 / WHAT WE DO
Connecting product value
with overseas buyers.
MAKALI handles planning, coordination, sales outreach and export arrangements.
We connect manufacturers with local partners to put plans into practice.
Manufacturers & brands
Products with value.
- Product information and supply terms
- Photos, videos and promotional materials
- Product supply and shipment preparation
Planning and delivery for overseas sales channels and exports
Market & planningMarket research / Product positioning
KOL marketingCampaign planning / Response analysisChannel developmentBuyer and distributor outreach / NegotiationsTrade & export arrangementsTrade terms / Logistics coordinationOverseas & delivery partners
Local reach and expertise.
- Creator-led promotion and sales
- Transactions with buyers
- Transport by logistics providers
For manufacturers
Manufacturers generally provide photos, videos and other creative materials. MAKALI clarifies the product’s value for overseas audiences and plans and coordinates campaigns. Specific responsibilities are agreed during consultation.
03 / HOW WE WORK
Understand first.
Test, learn and build.
The first question is not simply what to do,
but whose needs we can meet, and with what value.
- 01
Consult & clarify
Share products, challenges and goals
- 02
Plan & align terms
Confirm markets, activities and trade terms
- 03
Promote & pitch
Launch KOL campaigns or buyer proposals
- 04
Review & analyse
Use results to shape the next hypothesis
- 05
Export & follow up
Agree terms and move transactions forward
Understand the product and marketPut the plan into practice and review responsesTowards the next opportunity ↗
Approach, timing and fees are tailored to each project. This diagram shows a general process, not a fixed sequence or a guarantee of sales.
04 / FAQ
Before we begin.
Your questions, answered.
Can we start with a small sales test?＋
Yes. We can consider a focused test with a limited market, product range and quantity, based on your products and supply terms. We use the local response to plan the next steps towards channel development and ongoing trade.
Can you develop overseas buyer relationships as well as run promotions?＋
Yes. We also make product proposals to overseas buyers and import distributors and coordinate meetings. This can be combined with KOL marketing, or we may start with direct buyer proposals depending on the product and trade terms.
How do you choose influencers who fit our products?＋
We look beyond follower counts to consider product expertise, audience countries and age groups, price range and brand fit. We shortlist candidates using your product information, then confirm their interest and participation terms.
What fees apply? Are there initial or monthly charges?＋
Fees depend on the support required, such as channel development or promotion, and whether it is a one-off or ongoing engagement. We explain the costs and trade terms in advance, including any initial or monthly charges.
How do ordering, payment and delivery work?＋
After confirming the product, quantity, price and other terms, MAKALI places an order with the manufacturer. As a general rule, we pay for the goods in advance. Once payment is confirmed, the manufacturer delivers to the designated location in Japan. We then coordinate overseas transport with our logistics partners.
What product information should we prepare?＋
Please share any available product documents, website, images and supply information, such as wholesale prices, minimum order quantities and lead times. For food, we also check ingredients, shelf life and storage requirements. You do not need to have everything ready at the first conversation.
05 / LET’S TALK
Your product.
Which market comes next?
You do not need all the answers. We can start from here.
Tell us about your products and where you are now.
Helpful information for our first conversation
An introduction to your productsPhotos, catalogues and key features
Current supply termsPricing, quantities, lead times and storage
Your target marketsCountries, current activities and challenges
About taking your products overseasMAKALI Export
Get in touch Get in touch to discuss your products and the markets you have in mind.
Explore inbound demand for places and experiencesMAKALI Inbound