MAKALI Inbound
Turn local appeal
into reasons to visit.
Through KOL (influencer) marketing,
we connect awareness and interest with inbound demand.
Who we work withLocal authorities, regional organisations, accommodation, tourism and travel businesses
Areas of supportKOL marketing, awareness, purchase interest, channels and ongoing planning
The travel-company collaboration shown here is a proposed model under development. We are not accepting travel bookings or purchases.
01 / FROM INTEREST TO VISIT
Beyond awareness.
A reason to go.
Build awareness and encourage purchases through KOL marketing.
We expand the routes through which people discover and access places and experiences.
Local reasons to make the journey.
- 01
Turn appeal into a plan.
We clarify the strengths and visitor arrangements of each place or experience,
then choose the audience and theme. - 02
Build interest with KOLs.
We select creators and approaches that suit the destination or experience,
sharing its appeal through social media and livestreams. - 03
Create a path to visits.
We clarify where to direct people and how they will be welcomed.
A tour-promotion and sales model with travel companies is also in development.
TikTok
Instagram
FacebookThese are potential promotional channels.
They do not indicate official partnerships or booking and sales functions on every platform.
02 / WHAT COMES NEXT
From one campaign
to the next market and season.
We review the response and refine how experiences are presented and combined.
The aim is to move from one-off activities to ongoing inbound demand.
Let the response guide the next step.
- Who showed interest?
- What prompted enquiries?
- Which experiences did people want?
Change markets & creatorsAdapt to language and audience profiles
Change seasons & themesBuild around seasonal highlights and events
Refine the experience mixWork with local, accommodation and tourism partners
Share the revised plan, then learn from the response again.
This diagram explains an approach to ongoing development. It does not show results from a completed project.03 / HOW WE CONNECT
Connecting local hosts
with overseas storytellers.
MAKALI coordinates demand development, planning and promotion.
We are developing a model in which travel companies handle travel contracts, payment collection and tour operation.
Tour-sales partnership: proposed model under development
Experiences rooted in place.
- Share local appeal and materials
- Coordinate availability and visitor arrangements
- Deliver the experience locally
Marketing and ongoing inbound planning
Positioning & planningTarget markets / Themes / Value to communicateKOL marketingSocial and live campaigns / Creator coordinationResponse analysisAwareness and purchases / Next hypothesesChannels & ongoing plansMarkets, seasons and events / Follow-up proposalsTravel contracts and delivery.
- Travel contracts and payment collection
- Bookings and traveller support
- Tour operation
International travellersTravel contracts, payments and bookings
Travel companyMAKALI is not the point of contact for travel payments. We will confirm the specific products, booking process, contracts and disclosures with the partner travel company. We are not currently accepting travel sales or bookings.
04 / HOW WE WORK
From understanding a place
to planning what comes next.
Who would you like to welcome? What makes the place special? What can you accommodate?
We start with your situation and develop a workable plan.
- 01
Consult & clarify
Share local strengths and challenges
- 02
Plan & coordinate
Markets, creators and visitor arrangements
- 03
Promote & guide
Share the appeal and clarify the next step
- 04
Review & analyse
Review interest and enquiries
- 05
Refine & expand
Explore the next market, season and theme
Approach, timing and fees are tailored to each project. Where travel products will be sold, arrangements and terms with the travel company must first be confirmed. Visitor numbers and bookings are not guaranteed.
05 / FAQ
Before we begin.
Your questions, answered.
Can you select influencers who reach our target countries and audiences?＋
We recommend candidates based on your target countries and audiences, and the characteristics of your facility or experience. We review their content, follower profiles and previous posts. You can review candidates in advance, and we assess their fit with your objectives before proceeding.
Can you handle communication in other languages and coordinate visits and filming?＋
Yes. MAKALI acts as the point of contact, coordinating communication, schedules and content with influencers. Facilities and businesses help confirm visitor arrangements and provide on-site support. We clarify everyone’s role in advance.
Do travel, accommodation or experience costs apply in addition to campaign fees?＋
This depends on the influencer and the plan. In addition to appearance or posting fees, transport costs or the provision of accommodation and experiences may be needed. We explain the cost breakdown and each party’s responsibilities before implementation.
Can we reuse photos and videos on our social media, website or in advertising?＋
If you want to reuse content, please tell us the channels, usage period and whether paid advertising is involved. We then agree terms with the influencer. Permitted uses and additional fees depend on the contract, so please raise this during planning.
How do you assess the response and impact on bookings or visits?＋
Alongside views and engagement, we review available evidence of bookings, enquiries and visits. We agree suitable measurement methods in advance, such as booking links or coupons, based on your objectives and operational setup, then use the findings to improve the next activity.
Can we promote tours or experiences as well as accommodation?＋
Yes. We can discuss promotional concepts combining accommodation with local food, culture, nature and activities. Where this involves planning or selling travel products, we proceed only after confirming the partnership arrangements and implementation conditions with a travel company.
06 / LET’S TALK
Your place.
Who will discover it next?
Your plan does not need to be final yet.
Tell us about your place or facility and what you want to achieve.
Helpful information for our first conversation
What makes the place specialPhotos, facility information and experience details
Visitor arrangementsDates, capacity, languages and booking contact
Your audience and objectivesTarget countries, visitors and current challenges
This is a business enquiry service. We do not accept travel bookings or purchases.