01
Connect the roles before the campaign.
What should someone do after thinking, “I want to go there”? We plan the next step, including where to direct them and how enquiries will be handled. Compelling promotion and practical visitor arrangements need to be developed together.
Destinations & facilities
Share local appeal and deliver experiences
MAKALI
Planning support and overseas creator coordination
Travel company
Travel contracts, payment collection and tour operation
This is a proposed model under development, not a completed project or a bookable travel product.
02
Match the visitors you want with those you can welcome.
Does the campaign season match the dates when visitors can be accommodated? How many people can be welcomed? In which languages? We bring together information from local partners, facilities and travel companies to build a workable plan.
MAKALI creates overseas connections and coordinates planning and promotion. Where travel products will be sold, we plan to confirm booking procedures, contracts and disclosures with the partner travel company before proceeding.
- Available dates, visitor capacity and supported languages
- Where to direct enquiries and who handles them
- Responsibilities for bookings, contracts, payments and delivery
- Experience details and local visitor arrangements
03
From one initiative to the next market and season.
What attracted interest? What did people ask about? Reviewing the response helps refine the creator, target country, season and mix of experiences. Our aim is to move from one-off promotion to ongoing inbound demand development.
Beyond promotion: a path to visits and the next initiative.
