01

Connect audience engagement with channel development.

At MAKALI, running a livestream or social campaign is not the goal in itself. We aim to develop the demand that follows. Who showed interest? What did they want to know? We use those responses to shape product introductions and future proposals.

A basic path from audience response to the next proposal

  1. Make connections

    Livestreams, social media and introductions

  2. Review the response

    Interest, questions and purchasing behaviour

  3. Develop channels

    Buyer proposals and meetings

We may also start with direct buyer proposals, without a livestream first.

02

Gather trade terms as well as audience insights.

The benefits that appeal to consumers are not the same as the information a business needs before placing an order. Alongside product features, clear pricing, ordering terms and supply capacity provide a foundation for practical buyer discussions.

Campaign responses are one source of evidence for a proposal. Rather than assuming why a product sold, we tailor the information to the country, product category and buyer’s business.

Do not stop at reaching an audience. Start the next buyer conversation.

03

What to prepare for the next buyer meeting.

The information required depends on the product and trade terms. This process does not guarantee a deal or ongoing exports.

  • Reasons to choose the product and the intended buyer
  • Relevant audience responses and how they were measured
  • Quotation, ordering and delivery terms
  • Supply capacity and points to confirm before the next order